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Client
经客户同意分享 / Shared with client permission
Lecture
道德辩护是“多此一举”吗？ / Is Moral Justification “One Thought Too Many”?
中国人民大学青年哲学论坛系列讲座之一 / Inaugural Lecture of the RUC Young Philosophers Forum Lecture Series
Design Rationale
本次设计为系列学术讲座的首讲海报创作。委托方提出需通过本方案建立完整的视觉延展系统，包含标准化的色彩体系、字体规范与网格逻辑，为后续系列讲座海报确立统一的视觉风格，确保整体连贯性。在充分理解委托方的业务需求与审美偏好后，设计策略着重平衡学术严谨性与年轻化表达。设计采用几何图形基底与经典衬线字体的极简主义组合，构建符合学术活动专业特质的视觉基调，并运用柔和明亮的色彩方案，减少传统学术视觉的距离感，营造评议对谈的友好氛围。
This project involved creating the inaugural poster for an academic lecture series. The client requested a comprehensive visual identity system that would establish standardized color palettes, typography guidelines, and grid structures to ensure consistent branding across all future posters in the series.
After thoroughly understanding the client's requirements and aesthetic preferences, I developed a design strategy that balanced academic rigor with contemporary appeal. The design employs a minimalist approach, combining geometric foundations with classic serif typography to create a professional tone appropriate for scholarly events. To counteract the typically formal nature of academic visuals, I incorporated a soft, bright color scheme that reduces barriers and fosters an approachable atmosphere for discussion and dialogue.
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